Shine, Glitter, GLOW by dm! These Faces are Part of the Beauty Extravaganza


GLOW by dm reaches festival dimensions! The ultimate beauty and lifestyle experience returns to the convention floor at Messe Essen on 13 and 14 August. The hottest trends, latest products, trendiest brands and most popular influencers await 15,000 fans. Up close and personal will be stars of the beauty and lifestyle scene. Among them top ambassadors Naomi Jon and Lisa-Marie Schiffner along with power celebrities Sarah Harrison and Judith Williams. On top, live events and special stage programmes with a packed line up of entertainment, tutorials, music stars and panels add a sparkle. Because: Together we glow!

Extraordinary + Extravagant = GLOW Faces

The moment is here! GLOW presents its top faces: Lovebrand Melody Lashes brings international social media celebrities Naomi Jon with dreamy lashes to Essen: Naomi Jon captivates everyone with colourful looks and experimental makeup challenges. The singer and content creator has wowed many millions of fans with her entertainment videos, makeup tutorials and music videos since 2016. On top, the 21-year-old Lisa-Marie Schiffner delights her community on Instagram, TikTok and Co. with her natural side and inspires visitors to Natural Beauty. On site, the two exchange ideas on current community topics. Also at the GLOW: Model and actress Sarina Nowak, TikTok icon Paula Wolf, essence Star Isabell Faust as well as bebe faces Mirell Masciullo and Jannis Baudelaire and many more.

Brand Queens under the Spotlight

Alongside familiar faces, brands invite guests to try out and enjoy unique highlights. Sarah Harrison presents her stylish brand samion. As both a model and entertainer, the 31-year-old has a lot on her plate. On the side, she entertains four million followers on Instagram and her family YouTube channel “Team Harrison”. With samion, Sarah now also brings out skincare products especially for young mothers and babies – and all of it sustainable and vegan!

Judith Williams Cosmetics uses her platform for her message: Beauty radiates from within outwards. Effectiveness and luxury meet individuality and strength. With her second place on “Let's Dance”, it's hard to imagine the evening TV programme without the investor from “Die Höhle der Löwen” (the German equivalent to the UK’s “Dragons’ Den” und “Shark Tank” in the US). In her podcasts “BEAUTY WILLIAMS” and “GO GIRL GO!” she shares beauty tips and everything about female empowerment. At GLOW, Judith kicks it up a notch with the unique podcast “BEAUTY WILLIAMS - The GLOW must go on”.

Popping the Corks

Happy Birthday, cosnova! The company behind the trend brands essence and CATRICE turns 20 and is celebrating at this year's GLOW! In addition, the exclusive NRJ podcast “Lisa's Living Room”, a GLOW Twitch Livestream with the Miss Germany Studios and Gala TV live from the Pink Carpet should not be missed! Another goodie: “Die Höhle der Löwen” presents five successful start ups from the show in a space of over 75m². Along with the main sponsor and name patron “dm”, Veet, fleeky, Real Techniques, dermalogica, Christina Aguilera, Batiste, L'Oréal Paris and another 50 brands leave nothing to be desired.

An Outstanding Event

In the halls, fans connect with their love brands. At the Pink Carpet and personal Meet & Greets, social media friends bond with their favourite influencers. Masterclasses and DIYs bring edutainment. The GLOW UP Stage offers tutorials e.g. by the Famous Face Academy and washies on the best preparation and application for the perfect look. But GLOW is more than beauty! From make-up transformation, body positivity to empowerment – visitors can look forward to exciting talks on the GLOW Stage during panel talks and product presentations with established brands such as Dove or “Die Höhle der Löwen” founder Ralf Dümmel. With a (still top secret) mega music act, the organisers are adding to the attraction this year – the excitement continues!

Come and be a part of it! Tickets for GLOW by dm are available on the official website. With goodie bags, exclusive meet & greets and early access, everyone finds the perfect fit. Ready, set, GLOW on 13 and 14 August at Messe Essen! |


As event and live marketing enthusiasts, SHINE Conventions is, among other things, the inventor and organiser of the successful beauty convention "GLOW by dm", the lifestyle convention "Generation WOW - presented by Meins" and the New Year's Eve celebrations "Celebrate at the Gate" at the Brandenburg Gate. They work with all relevant influencers and brands from the beauty, fitness, food and lifestyle sectors, turning brands into experiences, products into events and campaigns into successes. SHINE Conventions GmbH is a wholly-owned subsidiary of Social Chain AG and, together with DEF Media GmbH, forms the "Media & Experiences" division within the Social Chain group of companies.