The Social Chain AG is one of the five most innovative German SMEs


  • The cutting edge of innovation in Germany's SME sector: On behalf of WirtschaftsWoche, the consultancy Munich Strategy has identified an exclusive ranking of the 100 most innovative companies out of 4,000 German companies: In fifth place is Social Chain AG

  • The analysts assessed the innovative strength of a company according to how many and which innovations it launches on the market, how much it invests in research and development and how innovative its competitors rate it

  • Social Chain AG is a next-generation brand and retail company. Social Chain AG uses insights and opportunities from social media and offers World Leading Social Marketing with an innovative agency business.

Berlin, 5 September 2022. Social Chain AG is in the top five of the most innovative German SMEs. This is the result of an analysis of 4,000 companies commissioned by WirtschaftsWoche. Among the top 100 are small and medium-sized companies from a wide range of sectors, which the consultancy Munich Strategy has given an innovation index for the exclusive ranking: This is made up of how many and which innovative new products the company launches on the market, how much it invests in research and development and how innovative it is assessed by its competitors.

"We love innovative brands and products that solve a problem for our customers. That's why we are especially excited about this award! We are increasing our strategic focus on the development and strengthening of our own brands.”

Ralf Dümmel, Chief Product Officer (CPO) The Social Chain AG

The Social Chain AG: The House of Entrepreneurs

Social Chain AG is the brand and retail house of the next generation. Social Chain AG uses the insights and potential of social media for product development, brand building and sales. Behind this is the integrated know-how of product and brand development, social media publishing and social media marketing combined with an omnichannel distribution structure. The Social Chain agencies in Manchester, London, Berlin, Los Angeles and New York offer high-performance social marketing with the latest possibilities for their own brands and clients such as Amazon, TikTok and Apple Beats by Dre.

Today, Social Chain AG is led by a team of a powerful board and two "lions": Dr Georg Kofler, Chairman of the Supervisory Board, and Ralf Dümmel, Chief Product Officer. Both are investors in the VOX start-up show "Die Höhle der Löwen" (Germany’s equivalent to the UK’s “Dragons’ Den” and “Shark Tank” in the US) and have already closed more than 138 deals with great start-ups and innovative problem solvers.

Behind this is a team of almost 1,000 employees at locations in Berlin, New York, Los Angeles, Manchester, London, Stapelfeld near Hamburg and Gallin. With brands such as LANDMANN, URBANARA, BEEM and others, Social Chain AG develops D2C shopping experiences, such as Europe's largest beauty convention, the influencer magnet GLOW by dm. With brands and products that make life easier, tastier and more beautiful, Social Chain AG markets and delivers them via Social Commerce and Omnichannel to more than 40,000 retail shops throughout Europe. The portfolio includes around 10,000 products from barbecues to merino blankets and much more.


Press contact:

Sanja Stankovic
Jana Walker
+49 40 675 73 2946

The Social Chain AG
Gormannstraße 22
10119 Berlin


About The Social Chain AG: Social Commerce at a Global Scale

We are Social Commerce pioneers and social media is our marketplace. As a house of entrepreneurs, we are reshaping the world of brands and commerce, turning wishes and ideas into products with our combined sales power. We understand how to develop our own brands and products into direct-to-consumer brands with the power of social media and how to market them to specific target groups. We offer our entrepreneurs and retail partners an all-round carefree package in-house: from our own product development, legal review, production, quality assurance, marketing and communication to logistics and everything that brands and products need to grow and become successful.

Social Chain AG currently has around 10,000 products in the categories of Food, Home & Living, and Beauty & Fitness as well as successful brands such as LANDMANN, the oldest German barbecue manufacturer, and the Lifestyle brand URBANARA in its range. Social Chain AG brings the products “Digital first – direct to Customer” directly to the customers‘ homes. Plus: Thanks to the excellent retail network of the sales experts, the products are placed in more than 40,000 retail shops – to touch and take away immediately.

The best-known heads of The Social Chain AG are Ralf Dümmel and Dr. Georg Kofler, both investors of the VOX start-up show “Die Höhle der Löwen”. In addition to Ralf Dümmel as Chief Product Officer, Andreas Schneider as Chief Financial Officer and Wanja S. Oberhof as Chief Executive Officer manage the company’s business.

The company has its headquarters in Berlin and around 1,000 employees. Other locations are New York, Manchester, Stapelfeld near Hamburg, London, Los Angeles, and Gallin. The shares of Social Chain AG (WKN: A1YC99) have been listed in the Prime Standard of the Frankfurt Stock Exchange.


The content of this press release is for information purposes only and does not constitute investment advice or other recommendations pursuant to the German Securities Trading Act by The Social Chain AG or its affiliated companies. The information provided cannot replace investment advice. The information contained in this press release is not to be construed as an assurance of possible price developments and should not be construed as a request to enter into a transaction. The information contained herein does not constitute an offer to sell or the solicitation of an offer to sell securities or rights, or a solicitation to trade in securities or rights. Accordingly, The Social Chain AG and its affiliates make no representations or commitments as to the accuracy, completeness or correctness of the information or opinions contained herein. We assume no liability for direct or indirect damages caused by and/or in connection with the distribution and/or use of this document. The statements correspond to the status at the time of the prepara- tion of this document. They may become obsolete due to future developments without the document being changed.