- New CEO Dr. Georg Kofler relies on the core competence of omnichannel commerce and implements his first measures
- The Social Chain AG separates from its international agency business servicing external clients
- Focus of social media expertise on own products and brands
Berlin, February 3rd, 2023. The new CEO of Social Chain AG, Dr. Georg Kofler, sets its first strategic course to focus the company on its own brands and innovative products in omnichannel commerce.
In the course of this realignment, Social Chain AG separates from its international agency business and external clients. “In the future, we will focus our resources on profitable growth in the promising omnichannel commerce sector”, Kofler sets out. The Social Chain AG is selling its international Social Chain agencies in Manchester and New York to Brave Bison, a listed media, marketing and technology company based in London.