Dr. Georg Kofler has many years of experience as a CEO. As a juror and investor in the popular TV show "Die Höhle der Löwen" (The Lion's Den), Dr. Georg Kofler impressed with his entrepreneurial spirit and founder's élan.

Dr. Georg Kofler started his media career in 1985 at the Austrian Broadcasting Corporation (ORF). Two years later he moved to the KirchGruppe. In 1989, Kofler started the TV Channel ProSieben, which he developed into ProSieben Media AG, followed by the first major IPO of a German media company in 1997. Kofler was the first to introduce teleshopping to the German market, from 2000 to 2002 as CEO and major shareholder of H.O.T. Networks AG, which developed teleshopping throughout Europe. In 2002, Kofler took over the management of pay TV company Premiere, which was on the verge of insolvency. Kofler restructured Premiere, acquired 20 percent of the company himself and successfully floated Premiere on the stock exchange in 2005. He left the television industry in 2007 and invested in various companies in the field of energy efficiency and technology, among others. The new developments in social media brought Kofler back into media in 2016: After the merger of the Social Chain Group AG with Lumaland AG, Kofler became the main shareholder and Chairman of the newly founded The Social Chain AG in October 2019. In January 2023, Kofler was appointed CEO of The Social Chain AG.

Growing up in Hamburg and on the East Coast of the USA, Andreas Schneider started his business career at Otto Group with stops in Hamburg, Milan / Biella and Munich.

Dieter Schwarz, founder of DS Produkte, brought Andreas Schneider back to Hamburg at the end of 1999. Here, Andreas Schneider has been Managing Director of DS Group for over 20 years and has since been responsible for the areas of finance, controlling, logis- tics and IT. During this time, DS Group has increased its turnover tenfold. In this dynamic environment, Andreas Schneider built his areas of responsibility into important pillars of the company‘s so- lid growth. Andreas Schneider has been Social Chain AG’s Chief Financial Officer since spring 2022. Andreas Schneider is married and has two grown-up sons.